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About Us

AB Publicity is a dynamic public relations agency specialising in the arts/entertainment industry. We pride ourselves on having a hands-on approach. We go that extra mile, we love a challenge, we provide comprehensive reporting, and, above all, we provide results – ‘spreading the word’ to ensure our clients sell tickets.

Next year AB Publicity will celebrate 20 in business having been formed in 1999 by Amanda Buckworth after her career working as publicist for Kinselas, Gordon Frost Organisation, Marian Street Theatre and Glen Street Theatre. Amanda originally trained as an actress and still has a passion for all things theatrical.

AB Publicity develops and implements results-driven publicity, promotions and social media campaigns. Our media strategies provide the best exposure for your brand/event/show in specially chosen targeted media.
Amanda Buckworth as director of AB Publicity employs an international team of publicists who are always on the lookout for cutting-edge media, technology and live entertainment trends. Tess O’Brien has worked in corporate and entertainment publicity in New York, London and Sydney; Maryann Wright is a specialist in Arts publicity, having worked formerly as an entertainment journalist in the UK, South Korea and Australia and Alice Livingstone, is a senior publicist who also specialises in the arts/entertainment world.


Amanda is currently the publicist for the Australian Singing Competition, ABC Young Performers Awards, Bonnie Lythgoe Productions, Ausfeng, Shakespeare Australia and RPG Productions.

Over the past 20 years, AB Publicity has delivered PR campaigns for hundreds of clients including:

Jersey Boys 2010 (Sydney season) – Theatre Royal

Jersey Boys 2018 (Sydney season) – Capitol Theatre

Bonnie Lythgoe Productions – Cinderella, Peter Pan, Sleeping Beauty

Schools Spectacular for 8 years – Entertainment Quarter & QUDOS Bank Arena

Titanic: The Exhibition – Entertainment Quarter, Moore Park

Real Bodies Exhibition – Entertainment Quarter, Moore Park

Imperial Ice Stars Swan Lake on Ice – Capitol Theatre

Irish Celtic – Capitol Theatre

Crazy Horse Paris – State Theatre

STOMP – Capitol Theatre

Australian Singing Competition – Sydney Conservatorium of Music

ABC Young Performers Awards – Sydney Opera House

Yamato The Drummers of Japan – Australian tour

The Play That Goes Wrong – Roslyn Packer Theatre

Cabaret – Hayes Theatre

George Michael Tribute with Sydney Symphony Orchestra – Sydney Opera House

Funny Girl with Sydney Symphony Orchestra – Sydney Opera House

Tapestry – Enmore Theatre

Cats – Sydney Lyric Theatre

Rick Stein’s Food Odyssey – Sydney Opera House

David Hobson in Concert – Sydney Opera House

Sydney Bridal Expo – Darling Harbour

ABBAMANIA – Star Theatre, Star City

Wind in the Willows – Royal Botanic Garden, Sydney

Marian Street Theatre for Young People

Vienna Philharmonic Orchestra – Sydney Opera House

Chita Rivera – Sydney Opera House

Legs on the Wall – Carriageworks

Sesame Street Live – Entertainment Centre

Interested in our services? Please see My Brief for an understanding of what we offer, or please call on 0413 949 140

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